Insights

Everyone predicted ChatGPT would dominate AI search. The numbers in early 2024 seemed unstoppable: 300 million users, exponential growth, market leadership. Then reality happened. ChatGPT's growth slowed. Google's Gemini accelerated faster than anyone expected. New AI search platforms launched monthly, each with different algorithms, ranking factors, and content preferences. The lesson? Platform dominance in AI search is unpredictable. And companies optimizing exclusively for

For years, we taught the marketing funnel as gospel: Awareness → Consideration → Decision. Seven touchpoints. Maybe eight if you were thorough. Predictable, linear, measurable. That model is dead. Today's B2B buyers require 11+ touchpoints before purchase. They're researching on ChatGPT, reading Reddit threads, watching YouTube reviews, and comparing options across platforms you're not even tracking. By the time they contact your sales team, they've already made 80% of their

The numbers are staggering: AI adoption in marketing surged 116% between 2024 and 2025. Every week, another platform launches an AI feature promising to "revolutionize" your marketing. Meta announced plans to fully automate advertising by the end of 2026. The narrative is everywhere: AI will replace marketers. But here's what's actually happening on the ground: AI is replacing tasks, not thinking. And the gap between execution and strategy isn't closing anytime soon—we're loo