Insights

Who is your most trusted and authentic marketer? It's not your CMO, your ad agency, or an influencer you paid. It's your own employees. Their posts, shares, and real-life conversations carry an unmatched level of credibility because they come from a place of genuine, everyday experience. This makes their voice a powerful form of social proof . The question is, are you leveraging this incredible, untapped asset? Most companies see employees as workers, not marketers. They inve