Insights

For years, SEO was about rankings, keywords, and backlinks. But Google’s AI Overviews and other generative search tools have changed the rules. If you have not updated your strategy, here is why now is the time. 1. Clicks Are Down, Answers Are Up AI Overviews deliver direct answers on the search page. That means users often never click through. Your analytics may already show rising impressions but declining clicks, which is a clear sign the shift is happening. 2. AEO and GEO

AI search optimization (AEO/GEO) is a game-changer. It makes your business visible in AI-generated answers like ChatGPT overviews, Google AI Overviews, and other LLM-powered search results. Unlike traditional SEO, which focuses solely on ranking in Google’s top results, AEO ensures your brand is included, cited, and trusted in the answers that AI delivers directly to users. Understanding the Difference: AI Search vs. SEO SEO : Optimizes for Google’s top 10 links. AEO/GEO :

The Problem with Most Marketing Today In today’s economy, every dollar a customer spends is intentional. Whether you’re selling directly...