Insights

The way customers search for businesses is changing faster than ever . For years, SEO and PPC have been built around ranking in Google’s search results . But now, with the rise of AI-driven search experiences , traditional strategies alone won’t be enough. Google’s Search Generative Experience (SGE), ChatGPT, and AI-powered assistants are reshaping how consumers discover, engage, and make purchasing decisions . Instead of scrolling through a list of links, users are getting

I get this all the time - "Well, do you have experience and multiple clients in my industry - that's important to us." It has always baffled me. When searching for a marketing agency, you’ve probably come across firms that claim to “specialize” in your industry. At first glance, that sounds like a great advantage—after all, they understand your market, your customers, and your challenges, right? But here’s the problem: If they specialize in your industry, that means they’re a

Attracting customers online has never been more competitive. Businesses across every industry  rely on Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising  to generate high-quality leads, ensuring they show up when and where potential customers are searching. But here’s the truth— lead generation is just the first step . Once a potential customer finds you, how does your brand show up?  What impression do they get from your website, messaging, and overall exp