Insights

This picture keeps popping up in my social media feed, and I just couldn’t resist putting some thoughts down. I’ve seen this back-and-forth battle between sales and marketing so many times in my career that it feels like an ongoing sitcom—except no one’s laughing (yet). The age-old battle between sales and marketing continues to rage in businesses everywhere. Sales teams blame marketing for not delivering enough quality leads, while marketing insists sales isn’t converting th

The digital advertising landscape is evolving faster than ever, and if your business isn’t adapting, you’re already falling behind. As the owner of a digital marketing agency, I see firsthand how emerging trends like AI, privacy-first marketing strategies, and new ad formats are reshaping the way brands connect with customers. The future is here, and it’s time to take advantage of what’s next. How AI is Revolutionizing Digital Advertising in 2025 Artificial intelligence is tr

A child, a brand, and a corporate culture all have one thing in common—they need to be fostered, nurtured, and given a framework within which they can thrive. Just as a child requires guidance, care, and structure to grow into their full potential, your company’s culture must be intentionally shaped, reinforced, and protected. Defining Your Culture: The First Step You already have a company culture—whether you like it or not. The question is, is it the culture you want? Cultu