Insights

You launched your campaign. Now what? How do you know if it’s working? Tracking the right metrics is your secret weapon. Without clear data, you’re flying blind. I’ve seen businesses waste time and money chasing vanity numbers. Don’t be that business. Instead, focus on the key digital performance metrics that truly measure success. I’m here to break down the top marketing metrics you must track. These numbers tell you what’s working, what’s not, and where to double down. Plu

You want to maximize every dollar spent on marketing. You want clear answers on what’s working and what’s not. That’s where digital ROI...

Law firm digital marketing 2025: What is Answer Engine Optimization (AEO)? Answer Engine Optimization (AEO)  is the process of making...