Insights

At Mesa West Marketing Partners , we’ve prepared collision centers for one of the biggest shifts in search. In 2025, Google’s AI...

You want to grow your business fast. You want to see real results from your marketing efforts. But how do you know if your strategies are...

Patients are increasingly turning to AI-powered search tools  like ChatGPT, Google’s AI Search, and other conversational assistants to find answers to medical questions and locate local healthcare providers. For healthcare and wellness practices, this shift makes AI search marketing  - combining Answer Engine Optimization (AEO)  and Geographic Engine Optimization (GEO)  - essential for staying visible and attracting new patients. Why AI Search Matters in Healthcare AI search