Insights

What happened with Google’s June 2025 update? In late June, Google rolled out a major core algorithm update , officially confirmed on June 30 and fully deployed by July 18. This update was not announced in advance and has had wide-reaching impacts on service-based websites , including law firms, healthcare providers, and local businesses. The update introduced new ranking signals , with a heavier emphasis on technical performance, content structure , and how websites support

At Mesa West, we know the search landscape is changing fast. Google’s AI Overviews, ChatGPT, Perplexity, and other AI-driven platforms are reshaping how people discover brands. RockJock 4x4 is a perfect example of how companies can adapt early — and win big. The Challenge RockJock, a trusted name in the off-road suspension industry, faced a major shift. Traditional SEO was no longer enough as AI search tools began answering questions directly, cutting into clicks and visibili

At Mesa West, protecting our clients’ competitive advantage is a priority. We keep client names confidential in all case studies and limit ourselves to working with no more than two law firms per market. This ensures exclusivity, trust, and measurable impact for every partner. The Challenge Despite strong traditional SEO rankings, this Southern California – based personal injury law firm was losing ground in AI search. Competitors were consistently being mentioned in AI-gener